Foodie Connoisseur

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February 2012

3 posts

Food News | Oreo's 100th Birthday & US Olympic's Yogurt Sponsor

“America’s Favorite Cookie” is 100 years old! That’s right, the Oreo cookie has a 100th birthday to celebrate. In honor of celebrating a century of deliciousness Nabisco has created a limited edition Birthday Cake Oreo. The cookie has a birthday cake flavored creme, complete with sprinkles, in between the classic chocolate wafers. I will send a “Happy Birthday” to Oreos whenever I find and buy the Birthday Cake cookie. I am not a regular Oreo cookie eater, but for some reason I am very intrigued to taste this flavor.

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In other food news, Chobani Greek Yogurt announced the other day on Twitter that they are going to be a sponsor of the US team for the Summer 2012 Olympics. This is from the post on Chobani’s official website about the news: 

When we think of the spirit of the Olympic Games, a few things come to mind: Passion. Devotion. Performance. Teamwork. Price. 

Our company was built on just these things. We’re devoted to crafting the most delicious, high-quality yogurt. It’s this passion that’s gotten us to where we are today. That’s why sponsoring the Team USA was so important to us.

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Greek yogurt is a very healthy food item, so it is appropriate to have this product represent the US Olympic Team. This sponsorship will most certain gain Chobani a lot of publicity and spread the word about their yogurt. Chobani is my favorite brand of Greek yogurt, and their yogurt is delicious and is a quality product. I am happy to see a food and brand I support play as a major sponsor for the US Olympic Team. 

Feb 19, 2012
#foodie news #food #foodie
Food TV | New Bravo Show & New YouTube Channel

Bravo has a new show to add to it’s food TV programming. This year Bravo will be debuting Around the World in 80 Plates. The show is going to be a mash up of Top Chef and Amazing Race where chefs will battling in a “culinary race” all around the world. In each episode chefs will be in a new country and will have challenges revolving around the culinary traditions, cuisines, and customs in that country.

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The show will be hosted by chefs Cat Cora, former Iron Chef on Iron Chef America, and Curtis Stone, former Celebrity Apprentice contestant and host of Top Chef Masters (both pictured above). Bravo calls this show “the network’s most ambitious production to date”. I am already a fan of the Bravo network and all of their food shows, so I am really looking forward to when this show premiers. The show is set to debut this May.

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There has been a lot of news lately about how YouTube is planning to have channels with their own original, on-demand programming. It has been announced that a food YouTube channel is currently in the works.

Electus multimedia studio in collaboration with UrbanSpoon food review website will be working to create this YouTube channel. The studio has hired Bruce Seidel, former director of programming for The Food Network and The Cooking Channel, to run the channel.

This new YouTube channel will be able to act as alternative to TV and at the same time be an extension of the online platform that is YouTube. Ben Silverman, the founder of Electus multimedia who hired Bruce Seidel, says “the new channel could discover new stars and galvanize the niches that are driving the Internet food conversation”.

If done correctly, this YouTube channel can become a “foodie” hit. I’m excited to see how this new “foodie” outlet will turn out. 

Feb 19, 2012
#foodie news #food tv #food #foodie
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Feb 19, 20126 notes
#food marketing #food video #top chef #gail simmons #food #foodie
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